Du Jour

Leon was asked by photo editor Etta Meyer to shoot for the premier issue of Du Jour magazine.

Leon worked with Beyonce´'s personal manicurist

Lisa Logan to create an image for the story 'Next-Level Nails'.

Still Live group exhibition

Kellogg's for Leo Burnett USA

Stephanie Summers, Art Director at Leo Burnett Chicago came to New York to shoot a defeated donut ad for Kellogg's new Special K protein cereal.

Hell of a rig for a donut!

Food Stylist Paul Grimes samples the product

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More For British Airways

BBH Asia Pacific asked Leon to shoot a print campaign using push-pin art to create life-size images of iconic destinations in the US for British Airways.

'The campaign captures the scale of US destinations accessible to passengers flying British Airways from India - en route to the US via London. Award-winning artist Wesley West used over six thousand regular push-pins to create the images, painstakingly choreographing each pin to allow for an arresting 3D effect.

Renowned still life photographer and long time BBH friend Leon Steele then brought the three six - foot tall images to life - creating movement and depth - to the iconic Statue of Liberty, the San Francisco Golden Gate Bridge and a Rodeo moment.'

(Extract from Campaign Brief Asia)

Click here to see time lapse footage of Wesley at work

It was great to be working with Wez again in NYC

The artwork was created in a distorted 3D perspective in order that it appeared

correct to the viewer in 2D

Le Artiste

Associate Creative Director: Andy Grant BBH Singapore

Print Producer: Lesley Chelvan

Producer: Karys McEwen

Retoucher: Don Russo

Leon is now living and working in NYC.

After flying back and forth across the Atlantic for the last ten years, Leon made the decision to base his studio in New York City. The energy in NYC was too big a pull so he's now living in the East Village and loving every minute of it.
So, apologies for the break from the blogosphere but understandably international moving and setting up a studio and apartment take up a lot of head space.

Leon was asked by EuroRSCG Worldwide to create beautiful artwork out of the mess created from oven spillages.

Art Buyer Julie Rosenoff sent through these layouts from Art Director Helen Shin.

Food stylist  Margarette Adams was drafted in to create the thanksgiving dishes that would bring colour and authenticity to the ads.

The shoot itself took place at Noho Productions.

The Result.

Margarette doing her magic

British Airways

Leon worked with Art Director Chris Clarke and Creative Director

Hamish Pinnell at BBH London

to create a new series of tactical ads for British Airways.

The ice sculptures were created by The Ice Box.

Leon Worked with Art Director

Audi in Archive

This ad for Audi shot in Kenya has been selected for Archive's best 200 auto ads of the decade.

Art directed by Kevin Stark at BBH London.

More for More Magazine

Following on from the Royal Roses shoot Leon was asked to come up with ideas to illustrate the health and well being stories in the December and January editions of More magazine in New York. The issues raised in the stories ranged from gout to health for people in a hurry.

Leon teamed up with modelmaker/stylist Brian Byrne at Set in Ice to produce the models for the shoot.

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And here is an ice brain test, shot at the end of the day.